If you conduct a content audit right now, you’ll likely find that a small amount of your content is responsible for nearly all of your results. Why is that? Reasons vary from consumer appetites for content shifting, that your content marketing competition is getting better, and Google is rewa… more
Whether it’s a personal blog written by an individual about something they’re passionate about, or a well-known brand trying to produce daily content, blogs are more diverse and available then ever before. A lot has changed in the world in the last ten years, and blogging is no exception. In… more
What is your content strategy and is it working? If you’re not sure, you need a content audit. Like any other kind of audit, a content audit is an investigation into what is going on. Have your blogs been driving traffic? Are your emails converting? Are your white papers getting attention?… more
As businesses become more digitalized, mapping the customer journey has become essential to their success. The customer journey is an important way to not only closely identify who your audience is, but what their pain points are and how they will interact with your brand, products and services to g… more
When creating content for your website, social media or other online communications, you may think that the more facts and information that you provide, the better your message will come across. While everyone loves a strong sense of knowledge, it’s an emotional connection that will really hit home… more
Newsletters are circulated to inform readers of recent activities, noteworthy achievements and topics of interest. However, it can also be used strategically as a marketing platform. Traditionally printed and mailed, e-newsletters distributed via email are becoming increasingly common as well. This… more
Why does content marketing work? The simple answer is that it allows you to connect with your audience in a new way that benefits the audience as much as it benefits you. Let’s say you’re a cheese shop. You can pay for ads and promote your delicious cheese through all kinds of traditional mediums… more