Why You Should Tackle Content Planning Before the New Year

Carly MacArthur

It’s a crazy reality that 2020 is just around the corner! We have enjoyed helping you make your content planning visions come to life for 2019 and are excited to provide you with some tips for planning for the year ahead. Why Plan Ahead? There are many advantages to planning your content a… more

The 3 R’s of Blogging – Recycle, Reuse, Repost

Carly MacArthur

Writing a captivating and informative blog requires time and effort. All too often, that post is put out into the world to be read within minutes by a targeted audience and sometimes neglected afterward. However, there are several ways to get more out of a single post of content to help you maxi… more

The Importance of the Customer Journey in Marketing

Carly MacArthur

As businesses become more digitalized, mapping the customer journey has become essential to their success. The customer journey is an important way to not only closely identify who your audience is, but what their pain points are and how they will interact with your brand, products and services to g… more

The Art of Freelance Writing: Tips for Other Writers

Carly MacArthur

A freelance writer is someone who works independently, writing for different clients. They are typically paid per assignment and work with the client to establish guidelines and deadlines. These assignments may include writing blog articles, social media planning, web content development, editing ex… more

Marketing Through a Newsletter: Best Practices

Carly MacArthur

Newsletters are circulated to inform readers of recent activities, noteworthy achievements and topics of interest. However, it can also be used strategically as a marketing platform. Traditionally printed and mailed, e-newsletters distributed via email are becoming increasingly common as well. This… more