New Year’s resolutions aren’t just personal commitments we make. Many businesses will publish resolutions as part of their marketing efforts for January and beyond. These resolutions can be geared toward their company, their industry, their customers – or a combination to ensure that they effect… more
If you haven’t met Kimberley yet, we’re pleased to introduce her. She’s a successful businesswoman, a content expert, and a dedicated mother. We’ll explore why she founded Creative Campbellville, what drives her and what the future holds for the business. Origin Story Kimberley… more
If you conduct a content audit right now, you’ll likely find that a small amount of your content is responsible for nearly all of your results. Why is that? Reasons vary from consumer appetites for content shifting, that your content marketing competition is getting better, and Google is rewa… more
If you’re like most of our clients, you want to know who is behind the keyboard, typing up the content that will draw your customers in. Do they care, and what exactly motivates them to write for you? Well, if you work with Creative Campbellville, one of your writers will be me, Ellysa Chenery.… more
What is your content strategy and is it working? If you’re not sure, you need a content audit. Like any other kind of audit, a content audit is an investigation into what is going on. Have your blogs been driving traffic? Are your emails converting? Are your white papers getting attention?… more
Have you ever experienced a bit of disappointment when you read a blog post or other piece of content a writer has prepared for you? Perhaps it seems boring, off-topic, or perpetuates myths about your industry or product? Frequently, disappointing content comes from a lack of communication betwee… more
[vc_row][vc_column][vc_column_text]Maintaining a consistent blog schedule is one key to successful content creation and establishing your business as a credible source. However, it can be difficult to find the inspiration for new blog posts, especially if you don’t see yourself as a writer or don’t… more
Why does content marketing work? The simple answer is that it allows you to connect with your audience in a new way that benefits the audience as much as it benefits you. Let’s say you’re a cheese shop. You can pay for ads and promote your delicious cheese through all kinds of traditional mediums… more