What to Tell Your Writer to Get Quality Content

• Ellysa Chenery

Have you ever experienced a bit of disappointment when you read a blog post or other piece of content a writer has prepared for you? Perhaps it seems boring, off-topic, or perpetuates myths about your industry or product? Frequently, disappointing content comes from a lack of communication betwee… more

Using Content to Connect with Your Audience

• Ellysa Chenery

Why does content marketing work? The simple answer is that it allows you to connect with your audience in a new way that benefits the audience as much as it benefits you. Let’s say you’re a cheese shop. You can pay for ads and promote your delicious cheese through all kinds of traditional mediums… more