Let’s talk about… content strategy. Content… Strategy… is a way… to get your message out there effectively?.!’…

Do you want to know…

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how to get your content out there in a compelling way that will attract new clients and result in #moresales and help your business be successful and recognized for the stellar, unique products/services it offers?! #content

But, Really: Do You Want Impactful Content for your Business?

Of course you do! And Creative Campbellville can provide just that by creating a well-researched, effective, and thoughtful Content Strategy for you!

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The poor content featured above is an example of how your content appears when zero strategy is employed in its making.

Those first lines were written with complete neglect for the way sentences work. None of it adheres to syntax, grammar, and stylistic rules that would have made the message, the timing, and the structure enjoyable for the reader. Not even the hashtags are effective!

In the same vein, content needs to be curated and published methodically and tactically in order to reach and attract – rather than miss or disengage – your audience.

Without even knowing it, you might be publishing content that reads like the first lines of this article: disjointed, inconsistent, and declaring yourself as oblivious to the tenants of SEO and content marketing.

Platforms, keywords, timing, and wording need to be used effectively for your clear, consistent, and compelling message to reach your target audience. With an impactful and targeted content strategy, you can reach those who want and need your product the most and get them to buy now!

Building an Effective Content Strategy

As a business owner, you already have a lot on your plate. Understanding how to boost sales through search engine optimization (SEO), posting on the appropriate platforms with the right formats (blogs, emails, white papers, social media), and using the most effective links, tags, and keywords takes a lot of work. Not only that, but it also involves consistent research since these industries are complex and ever-changing!

It is tedious and time consuming. If this already sounds like Greek to you, perhaps it’s time to seek some help from professionals!

At Creative Campbellville, we understand the impact of:

• Using the proper platforms
• Posting with a consistent voice and tone
• Appealing to your current and prospective customer’s needs
• Using effective wording, pictures, and timing that encourages engagement and conversions
• Creating an easy-to-follow road map from your content to your “Buy Now” button
• Cultivating a story about the people behind your business; their mission; and their values with every post

We know each of these pursuits can be achieved with a stellar content strategy. We’ve seen it done, and we’ve led people through the process.

With our Content Strategy Services, we show you how to present your services and products in a consistent, creative, and targeted way by providing you with a customized step-by-step guide on how to employ this strategy with every post.

To learn more about what a content strategy can do for your business, get in touch with our editorial team! We can’t wait to hear from you!

Victoria Schembri – Victoria is a Writer and Editor by day, and a Radio Host and Creative Entrepreneur by night: her creative limits know no bounds: she writes & edits copy & content full-time for a fitness equipment company; hosts a weekly radio show with Thunder Bay’s LU Radio; and runs a hilarious fibre art business on Instagram (@Gaudy Grandma). Get in touch!